Amazon Music, Anderson .Paak, and Lexus partnered to promote a new single from .Paak, creating a memorable experience for fans during his Malibu tour stops in Los Angeles and Atlanta. To engage concertgoers from the moment they arrived, the team wanted to design an interactive photo opportunity at the venue entrance.

As Creative Director, I developed a concept that aligned with the commercial produced by the partners for the campaign. Below, you’ll find the initial concept sketches and the final execution. The activation invited fans to engage with instruments, capture photos and videos, and share their moments on social media—amplifying the experience and extending the campaign’s reach.

INITIAL CONCEPT DRAWING