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[Prime Video] Untrapped: The Story of Lil Baby
08 - 2022
Prime Video released a powerful documentary titled Untrapped: The Story of Lil Baby, chronicling the rapper’s journey from the streets of Atlanta to global stardom. I had the honor of creating the title treatment for the film, working through several creative rounds before landing on the final design—an orange and teal blue composition that captured both the rawness and vibrancy of Lil Baby’s story.
The title design featured a custom type treatment incorporating a specific section of the Atlanta map—highlighting the neighborhood Lil Baby grew up in—subtly embedded within the letters of “Untrapped.” Additionally, I designed a custom handwritten “Lil Baby” signature to accompany the title, adding a personal and authentic touch.
To celebrate the documentary’s release, we hosted a private screening event in Atlanta for Lil Baby, his closest friends, and select fans—offering an intimate first look at the film in the city that shaped him.
Creative Director: Julian Kennedy
Head of Production: Desmond Attamore
Lead Producer: Nahom Hailu
Agency: Six Degrees
TITLE TREATMENT [FINAL]
TITLE EXPLORATION