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[Netflix] You People Screening
02 - 2023
To celebrate the launch of the Netflix movie You People, starring Jonah Hill and Lauren London, we partnered with the talented artist Original Rose to create a unique ceramic version of the iconic Nike Air Max sneakers featured in the film. Inspired by Jonah’s and Lauren’s shared obsession with the Air Max, we wanted to pay tribute to this iconic sneaker while tying it into the movie’s cultural theme.
For the Atlanta screening event, I developed the creative direction for an immersive photo moment centered around this one-of-a-kind installation.
Creative Director: Julian Kennedy
Lead Producer: Nahom Hailu
Agency: Six Degrees
PHOTO MOMENT CONCEPT DRAWING