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[Amazon Music] Dreamville Fest
04 - 2024
Amazon Music and Dreamville partnered to kick off Dreamville Festival with a vibrant block party that blended indoor and outdoor experiences.
As Creative Director, I collaborated with the team to conceptualize and produce an immersive experience that celebrated the legacy of Dreamville and J. Cole. Inside, we designed a museum-style exhibit featuring five key touch points: J. Cole’s childhood bedroom, the Sheltuh studio (where attendees could actually record music), two of Cole’s iconic tour looks, a life-sized vintage CD book holder, and a recreation of the Cole World: The Sideline Story album cover.
Outside, we brought the festival theme to life with the “Dollar and a Dream” gas station installation, complete with oversized floral sculptures and branded visual elements. I helped lead both the strategic vision and production design, working closely with producers to ensure a seamless execution.
This collaborative effort resulted in a standout moment for the festival weekend, with strong attendance and widespread social engagement.
Creative Director: Julian Kennedy
Head of Production: Desmond Attamore
Head of Stratedy: Jeremy Green
SR Strategist: Johnell Gibson
SR Strategist: Sea Harris
Agency: Six Degrees