Each year leading up to the Super Bowl, the NFL partners with three local designers and entrepreneurs from the host city to spotlight regional talent, providing them the opportunity to collaborate on a collection and showcase it through the NFL’s platform. The Thursday before the Super Bowl, NFL Origins comes to life as a pop-up event that celebrates these unique collections.

For the 2024 NFL Origins, I had the pleasure of working with the NFL for the second year in a row to conceptualize the design, layout, and overall atmosphere of the space. Building on the previous year, we aimed for a similar vibe with a fresh twist. I designed a space that highlighted each brand individually while still maintaining a cohesive environment.

For Feature boutique, I worked closely with their team to bring their vision of becoming a staple in the Vegas fashion scene to life, drawing inspiration from their iconic Vegas casino designs. Urban Necessities, one of the first resale stores to make a major impact in Vegas, showcased their rare collection of cultural items in glass cases, giving the space a trophy room feel. Finally, Love, Hand, Heart’s space was inspired by the vibrant, colorful 7 Magic Mountains, bringing her bold designs to life in a dynamic and immersive installation.

For the pop-up’s checkout area, I conceptualized a vintage pawn shop-inspired station. Inside, I incorporated vintage NFL cards, framed jerseys, and other nostalgic memorabilia, creating a one-of-a-kind retail experience for attendees.

Creative Director: Julian Kennedy
Head of Production: Desmond Attamore
Producer: Nahom Hailu
Jr Creative: Tatum Annan
Agency: Six Degrees

INITIAL CONCEPT DRAWING & RENDERS