House of BET — Julian Kennedy

The BET Awards has long been considered one of culture’s biggest nights. To extend the celebration, BET launched House of BET—a four-day immersive experience filled with programming, performances, and cultural activations. The weekend kicked off on Thursday with an exclusive, invite-only screening of the hit TV series Average Joe.

As Creative Director, I collaborated with the team to shape the overall experience strategy, curating concepts that blended nostalgia, innovation, and cultural relevance. Highlights included the return of Rap City with a live freestyle corner, the Ispendblack marketplace spotlighting Black-owned brands alongside a celebration of iconic music through the decades, and a fully functioning corner store offering beverages and snacks for attendees.

Inside, we featured Atlanta’s Trap Music Museum, which paid tribute to East and West Coast hip-hop influences, and a powerful Hip Hop 50 portrait gallery. I also led the design team in curating and producing all creative assets for the weekend—ensuring every visual element reflected the energy and spirit of the culture we were celebrating.

Creative Director: Julian Kennedy
Head of Production: Desmond Attamore
Head of Strategy: Johnell Gibson
Lead Producer/Production Desgigner: Imani Simmons
Agency: Six Degrees

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