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[300 Ent] Keed Talk to Em’ 2
03 - 2023
For Lil Keed’s posthumous album release, 300 Entertainment wanted to create something meaningful to honor his legacy and connect with his fans. As Creative Director, my goal was to give fans a space to express their love and appreciation—allowing them to give Keed his flowers, both figuratively and literally.
At Rolling Loud, we created a powerful installation: a rose-covered wall spelling out “Keed,” where fans could pin personal notes, tributes, and memories. After the festival, a curated selection of those notes was featured on a dedicated website alongside the album release—extending the tribute into the digital space.
We also hosted a listening experience in Atlanta that featured immersive album visuals and a photo wall nestled in a bed of roses, creating a space for reflection, celebration, and connection through the music.
Creative Director: Julian Kennedy
Lead Producer: Nahom Hailu
Agency: Six Degrees
LOS ANGELES ROLLING LOUD ACTIVATION
CREATIVE ASSETS DESIGNED & INITIAL CONCEPT MOCK UP
ATLANTA ALBUM LISTENING