Each year leading up to the Super Bowl, the NFL partners with three local designers and entrepreneurs from the host city to spotlight regional talent, providing them with the opportunity to collaborate on a collection and showcase it through the NFL’s platform. The Thursday before the Super Bowl, NFL Origins comes to life as a pop-up event celebrating these unique collections.

For the 2023 NFL Origins, I had the pleasure of working with the NFL to conceptualize the design, layout, and overall atmosphere of the space. The concept we landed on was bringing the Phoenix desert indoors, creating a fully immersive environment. The space featured real sand, artificial cacti, and desert-inspired textures, allowing attendees to step into the essence of the Southwest while exploring the featured collections from local designers.