To spotlight the culture and influence of Atlanta, Nike launched a first-of-its-kind celebration for 404 Day—named after the city’s area code—by releasing two exclusive sneakers: the Air Force 1 and the Dunk Low. With a quick turnaround, I helped lead all creative efforts for the event, working closely with the production team to ensure every detail came to life seamlessly.

We collaborated with artist Paper Frank to feature custom artwork throughout the space, and my team and I developed all supporting creative assets in-house. One of the standout elements of the night was a custom T-shirt press station, where attendees could choose from Atlanta-specific graphics we designed—bringing a personalized and interactive layer to the experience.

For its debut year, 404 Day was a major success, capturing the heart of the city and Nike’s commitment to celebrating local culture.