For the second year in a row, Nike partnered with the city of Atlanta to celebrate 404 Day—this time with a special edition Air Max 95 honoring the city’s heritage.

To amplify the moment, we were tasked with producing an editorial shoot and hosting a celebratory seated dinner. I developed the creative treatment for the shoot and hand-selected the team to bring the vision to life. We captured the story on both 120mm film and digital, shooting in iconic Atlanta locations such as the Fox Theatre for our hero image, JR Crickets, and the Jackson Street Bridge at sunrise to feature the ATL skyline.

The product took center stage, while the models and setting supported the narrative, enhancing the storytelling without overpowering the shoe. This approach grounded the editorial in authenticity and pride—celebrating Atlanta’s cultural heartbeat through the lens of Nike.

To close out 404 Day, we hosted an intimate dinner at Palo Santo for the Nike team. We designed custom shoe displays using moss, florals, and Georgia red clay—paying homage to the local landscape. Guests enjoyed a curated menu and signature cocktails, rounding out a memorable experience rooted in community, creativity, and city pride.

EDITORIAL