[XBOX]
Atlanta Hawks
Fan Experience
Atlanta Hawks
Fan Experience
11 - 2022
Xbox and the Atlanta Hawks teamed up to create a memorable experience for Atlanta fans during a special Fan Night celebration. At the center of the activation was a 10-minute drone show and fan watch party designed to light up the sky and celebrate the city’s vibrant culture.
I conceptualized the creative for the drone show, with initial sketches brought to life by my lead designer. From there, we partnered with a drone team to execute the vision with precision and spectacle.
In addition to the show, Xbox surprised fans during the game by giving away eight custom controllers—each representing the East, South, West, and North sides of Atlanta. Designed by me, each controller reflected the unique energy and aesthetic of its respective region, adding a personalized touch to the night’s celebration.
I conceptualized the creative for the drone show, with initial sketches brought to life by my lead designer. From there, we partnered with a drone team to execute the vision with precision and spectacle.
In addition to the show, Xbox surprised fans during the game by giving away eight custom controllers—each representing the East, South, West, and North sides of Atlanta. Designed by me, each controller reflected the unique energy and aesthetic of its respective region, adding a personalized touch to the night’s celebration.
Creative Director: Julian Kennedy
Head of Production: Desmond Attamore
Lead Producer: Nahom Hailu
Agency: Six Degrees
Head of Production: Desmond Attamore
Lead Producer: Nahom Hailu
Agency: Six Degrees
INITIAL DRONE SHOW CONCEPT DRAWING
CUSTOM CONTROLLER DESIGNS